CASTRIES, St. Lucia, Sept. 12, 2014, CNS – The Saint Lucia Tourist Board has launched a campaign involving the island’s iconic twin peaks – The Pitons.
#saintluciarocks is a five month campaign that will run through Dec. 31, 2014, with the goal of showcasing St. Lucia as the coolest Caribbean vacation destination, through the use of various social media platforms.
As part of the campaign, St. Lucians and visitors alike are being encouraged to share imagery via social media of themselves, friends and family ‘Touching the Top’ of the iconic Pitons, in any unique way they can imagine always tagging the photo with #saintluciarocks.
“Like the National Flag and the St. Lucia Parrot, the Pitons are etched into the social fabric of our nation”, noted Director of Tourism Louis Lewis.
Designated a UNESCO World Heritage site for a decade now, the iconic twin peaks are synonymous with St. Lucian identity.
“What better call to action can there be than to have all citizens and our many visitors alike who are greeted by their stunning beauty upon entry to our shores, to symbolically reach out and attempt to ‘Touch the Top’ of the Pitons,” exclaimed Lewis.
Visitors and Saint Lucians can ‘Touch the Top’ of the Pitons from many vantage points including the two viewing sites upon entry into Soufriere and Tete Paul.
Numerous prizes will be given away as part of the promotion, including a trip to Saint Lucia.
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