Saint Lucia’s prominence amongst global destinations within the romance niche continues to be undisputable.
The destination was yet again bestowed the prestigious title of ‘World’s Leading Honeymoon Destination’ by the World Travel Awards.
The virtual announcement of the highly coveted industry accolade was made on Nov. 27 in Moscow, commemorating the observance of the 27th annual World Travel Awards. Saint Lucia has been recognized for this award for a 12th time, and for the third consecutive year since 2018.
World Travel Awards are voted for by travel and tourism professionals and consumers worldwide and is recognized as the travel industry’s most prestigious awards program, rewarding leaders in the tourism, airline, hotel, and hospitality sectors.
In addition to winning World’s Leading Honeymoon Destination, Saint Lucia was also nominated in three other categories: World’s Leading Island Destination, World’s Leading Wedding Destination and World’s Most Romantic Destination 2020.
Commenting on the award, Tourism Minister Dominic Fedee said, “Saint Lucia’s internationally acclaimed status is what we strive for daily in our strategic marketing and promotion efforts. The destination undoubtedly boasts of true passion in all key niches and amongst its hidden gems. It is indeed an honor for Saint Lucia to be named once again as the World’s Leading Honeymoon Destination, a sincere reflection of our culture and the people who propel the industry.”
In marketing the destination as one of the meccas of the travel industry globally, The Saint Lucia Tourism Authority (SLTA) continues to place specific brand focus on the destination’s alluring beauty, romantic appeal, diverse culture, verdant landscapes, delightful people and the inspiring love for the island.
