BRIDGETOWN, Barbados, Aug 29 2015 – Professional model, television host and former Miss Barbados World Leah Marville has been confirmed as a presenter for the Caribbean Tourism Organisation (CTO)’s State of the Industry Conference (SOTIC) in Curaçao from 21 – 23 October 2015.
Marville, whose company My Destination Weekend organises weekend experiences in the Caribbean “so travellers can experience everything in the destination”, will present on entertainment tourism and how the Caribbean can derive greater benefit from hosting entertainment events.
“We have been practicing entertainment tourism but we haven’t developed it as a sector as we should. In the last two to three years social media has significantly impacted what we do and when we come to understand what the generations want from an entertainment vacations we will start to create experiences around social media. We will have certain things around our events that will start to create virality,” Marville said.
“People want local experiences and want to connect with cultures. People are looking to document each and every step of the way to show what they are doing and that makes other people want to buy in to the experience, and they can go back home and talk about. Entertainment tourism is about content creation, using our individual cultural experiences to develop wider entertainment experiences for people to enjoy, which is what the new age traveller is looking for,” she added.
